you got this!
Back to school is a nerve-racking time for both kids and moms.
Especially in a world where everyone is seemingly telling you how
to do it all the time. This time around let’s be optimistic, empowering
and confident. Just like mom, we are your #1 cheerleader!
Role: Freelance CD for print, digital and social
Creative / Art Direction
As part of the campaign, I was in charge of the art direction and creative direction of the still shoot for all digital and social content. Borrowing from the broadcast visual language we created a world that was inclusive, energetic and poptimistic.
Photographer: Stephanie Gadot